1. Discover
Goals, audience, constraints, and whether a model is part of the product or only the workshop.
How we work
A short path from the first call to a URL you can keep editing — with AI in the workshop, not on the live site until you say so.
We write down the outcome first. If AI belongs in the product, we say how it will be evaluated. If it only belongs in our workshop, it never reaches the public URL. ApexCMS is how editors take over after launch.
From brief to live URL
2. Scope
Pages, types, forms, evaluation for any AI feature, and a launch checklist you can read.
3. Design
Structure and UI that match the brand — unique images per section, not one photo reused everywhere.
4. Build
Draft in ApexCMS or a custom app. Preview on a private URL. Models stay behind a flag until they earn it.
5. Test
Content, forms, mobile, and the paths a real visitor takes — plus a sample of AI misses if a model is in play.
6. Launch
Publish, DNS, SSL, sitemap, and a named contact after go-live.
7. Support
Hosting, small changes, model review, and the next feature when you need it.